The company started to expand in new frontiers of the model industry. In 1971 LEGO did start to target girls with the opening of furnishings and dollhouses; in 1974 this introduced its first man figures, named Minifigures; and 1979 that expanded into space with sets having astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of jewelry elements directed at young girls. This era also observed the creation of a supervision structure, with Godtfred Kirk Christiansen’s son and daughter Kjeld Kirk Kristiansen enrolling in the bureaucratic staff and working to modernize the company’s manufacturing strategies.
The 1971s also saw the introduction of a process that allowed customers to pick certain bricks they wanted to purchase and create their own styles, rather than get pre-made equipment; this was popular with adults, as well as children. In the same decade, Seglar branched out into ancient territory together with the Castle motif, and in 1980 the company added its first coach sets to its selection.
In 1989 Lego announced the Pirate topic, and with it a wide variety of pirate ships, wasteland islands and treasure. The business also enhanced its array of facial expression, adding beards, eye spots and lip stick in addition to the typical two eyes and laugh. Some more aged Lego debt collectors resented these types of changes, selecting the more simple faces of earlier versions.
As Lego expanded to a huge international corporation, it had to find ways to meet the demands of their big https://lego-x.com/2020/08/05/why-play-with-lego/ name potential buyers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which usually demanded bigger selections and faster transport times. To keep up with these demands, the company did start to reduce total production time for new products by causing more utilization of computerized assembly systems.